IDEA
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Overview
In fall 2026, I joined IDEA, Northeastern's Venture Accelerator. Taking on the role of Brand Manager, I am spearheading the revamp of IDEA's website and creating social media assets for IDEA's main event, NEXPO.
What I am working on
Leading concept development and design for
IDEA's new website. Focusing on reaching potential founders and refocusing the site to promote IDEA's core frameworks.
Designing social assets for IDEA, such as its team introduction and NEXPO promo, utilizing IDEA's semester brand and core brand colors.
Reflection
Being in uncomfortable situations is where you grow
Although I had never designed or built a professional site for a club or organization, I decided to take advantage of an opportunity offered to me. By working on IDEA's website, I've gained many new skills while applying my eye for social copy and design to the site. It proved that learning never ends.
Don't stop advocating for what you believe in
Early in the semester, I knew I wanted to lead branding and design for IDEA's key event, NEXPO. Through continuous work, gaining the trust of my team members, and constant ideation, my team gave me the responsibility to lead promotion for NEXPO. This experience taught me that consistently advocating for what I believe in can open the door to greater opportunities and ownership.
My team at IDEA