Generate
Overview
In fall 2026, I joined Generate, Northeastern's Student Development Studio. Taking on the role of Social Media Lead, I was responsible for handling our social media platforms, analyzing social media data, and creating engaging content.
What I am working on
Led conception and execution of three new campaigns to highlight community, showcase previous work, and promote the club to
prospective students.
Pulling data and analytics across all our social platforms to inform future decisions and further engage our audience.
Reflection
Go beyond the role you were given
Even though the position previously focused on analyzing and managing our platforms, I wanted to take the role further. After noticing gaps in our marketing, I took action by concepting and developing three new campaigns: On the Record, Member Spotlight, and Backstage Pass, to strengthen our social presence and better highlight Generate's community.
Ask the uncomfortable but necessary questions
I didn't know much about Generate before joining, so my first month was about soaking up information like a sponge and asking questions that weren't always easy to ask. How are we going above and beyond our positions? Are we truly improving Generate? I learned that asking challenging questions, especially as someone new to the team, can uncover opportunities that may otherwise be overlooked.
The Marketing branch at Fall 2026 Kick Off